Rosie MacDougall is a knitwear designer in Glasgow. Using bright but limited colour palettes, and taking inspiration from natural forms such as the surface of shells, Rosie creates knitted pieces which focus on contrast, texture, and using sustainable materials.

This brand identity seeks to emulate common notifs in Rosie’s work- particularly the use of contrasting horizontal lines of colour which distrupt the rhythm present within her knits. The logo is designed to be contemporary and timeless, so that Rosie can apply it to numerous collections in years to come. This project is still in development, with plans to create a lookbook and website from the structure of the identity post degree show.